The idea of plain packaging for tobacco products was a fairly unknown issue until quite recently-when, after being given approval by the World Health Organisation (WHO), the Australian government introduced legislation to ensure that all tobacco products would be sold in plain olive brown packets, as seen right, to ward new smokers away from smoking. This plan has been proposed by Nicola Roxon and accepted by both Bob Brown and Tony Abbott. Though this debate does give some advantage to the affirmative case, as it has the rhetorical strongpoint of preventing deaths from smoking and the negative side becomes quite technical, it is nonetheless possible to win from either side of this debate.
The affirmative side should follow Nicola Roxon's model of olive brown cases for tobacco products with health warnings on them, and that only the brand name will differentiate one brand of cigarette and another.
The negative does not need to propose a countermodel.